What to watch
Campaign name, budget, bid, run status, delivery status, ad type, destination URLs, targeting summary, and remaining funds.
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Reporting answers operational questions: which campaigns are active, which ads are eligible, where spend went, and whether a pause was intentional.
Campaign name, budget, bid, run status, delivery status, ad type, destination URLs, targeting summary, and remaining funds.
A campaign can be active with ads still under review. Pause spend without pretending the creative failed policy.
Read quiet hours against the window you saved. A weekday-only campaign is not an outage on Saturday.
Keep campaign names consistent so month-end reporting stays readable.