Search ads that match real intent.

Build structured campaigns instead of a single untracked burst of spend. Campaign, ad group, keywords, budget, bid, then review — then eligible ads can deliver.

Create search campaigns

Readable structure

Each campaign holds a name, budget, bid, and status. Ad groups separate offers. Ads carry headlines, descriptions, and destination URLs. Keywords stay with the ad group.

Keywords and pages

Write keywords a person would type when they are ready to compare or buy. Pair each group with a landing page that continues that promise.

Budgets and status

Edit budget and bid after launch. Active campaigns can run when ads are eligible. Paused campaigns stop delivery without deleting history.

Review first

New and updated ads go under review. Eligible ads can deliver. Not eligible stays out of delivery with a policy note you can fix.

Quality

Keep lists tight and destinations honest

Broad, unrelated terms waste budget and can fail review if the landing page does not match. Prefer targeting plus a focused keyword set over stuffing every city name into one ad group.

Advertising policy Restricted content

Campaign, ad group, and keyword objects stay linked
Reviewers can open the same destination URL
Run status is not the same as eligibility

Start a search campaign

Open an advertiser account and build from the workspace.

Create account